Mark Badhwar and Stephen Hekman have been organizing euro a go go coinciding with the retail industry’s flagship event - EuroShop since 2005.

“We combined our experiences to organize a unique opportunity to participate in an exciting and event-packed programme, to maximize your EuroShop experience including a post-show curated ‘Retail Road Trip".

EuroShop 2020 was another sold out event with 170 guests representing attendees from over 30 Retailers and 25 Architectural/Design firms that offered another unique and unparalleled programme culminating with the end of show retail road trip to Madrid, Spain! Check out our go go 2020 programme guide in our go go gallery for the full programme highlights.
We will begin researching and planning for yet another amazing retail focused and content rich programme and itinerary starting soon, and again will be possible with the support of our generous go go sponsors.

We invite you to come and experience go go and EuroShop for yourself in Düsseldorf February 25th – March 2nd,  2023, and our Retail Road Trip, March 2nd – 5th in TBD. Note we are finalizing the details for the next city that will host our traditional after show trip. So, check back to see where we will go go next …you won’t be disappointed!

our mission

To organize a programme and brand experience that centers around providing the best EuroShop experience possible in a comprehensive package. An itinerary tailored for retail professionals to maximize your time and get the most out of attending the largest, most important retail interiors show on the global calendar.  Our traditional after show retail road trip offers curated content and narrative of some of the most exciting retail, design and culturally exciting cities in Europe.