The Show
02.22 - 02.26 | Düsseldorf, Germany
euro a go go has curated an unparalleled guest experience for EuroShop26 in Düsseldorf, happening February 22nd – 26th, 2026. Get an exclusive sneak peek at what awaits you with your event package booking.
Experience Düsseldorf: Arriving on February 21st, you’ll have the opportunity to immerse yourself in Düsseldorf’s vibrant culture and architectural wonders through optional guided tours organized throughout our itinerary.
Stay Connected: Stay in the loop with ease! Our event package provides you with direct access to daily itineraries, shuttle schedules, presenter bios, sponsor highlights, and exclusive features—all available on your Apple or Android device.
Experience EuroShop: EuroShop is more than just a trade fair—it's a Global Retail Festival. Your exclusive go go event package includes show vouchers and daily shuttle transport to and from the venue, ensuring you’re at the heart of every moment.
Innovation and Inspiration: Discover the seven dimensions of EuroShop, where you’ll explore the latest retail trends, innovations, sustainable practices, and cutting-edge technologies that will shape the future of the industry.
Ultimate Retreat at EuroShop: The go go Lounge is your exclusive sanctuary throughout the 5-day show. It’s the perfect spot for important meetings, a refreshing break, or simply refueling with complimentary food and beverages. Unwind in style at The Show!
Meaningful Connections: Our curated programme brings together industry leaders, influential brands, and passionate retail professionals in an environment designed to inspire fresh perspectives, forge lasting relationships, and nurture a sense of community within our ever-evolving industry.
Retail Tours: Dive deep into the heart of Germany’s premier shopping district, Königsallee, with behind-the-scenes access to stunning retail spaces. Explore the striking Calatrava Boulevard, home to a new era of modern shopping. Visit HUGO BOSS’s two-story flagship store, wander through Diesel’s innovative industrial-inspired space, and enjoy Emporio Armani’s beautifully renovated store.
Gastronomy: Embark on a memorable culinary journey at our exclusive dinner events throughout the show. Savor exquisite dining experiences at some of Düsseldorf’s finest venues and indulge in the best the city has to offer.
euro a go go team
is hard at work finalizing
the details for our
2026 programme!
Make sure to follow our socials to stay updated on the final programme highlights and guest package.
Exciting things are on the way!
The Road Trip
02.26 - 03.01 | London, United Kingdom
Get ready for an exclusive after-show retail road trip to the electric city of London from February 26th to March 1st!
This isn’t just another shopping spree—it’s a glamorous,
one-of-a-kind journey into London’s cutting-edge retail scene, cultural vibrancy, art, and history. Join euro a go go for a thrilling, three-day adventure that will leave you inspired, energized, and wanting more!
Let’s celebrate style, luxury, and innovation together!
Here’s a sneak peek at the unforgettable experiences we have planned:
Retail Tours: Experience London’s retail scene like never before. Stroll through the chic streets of Oxford, Regent, and Bond, taking in the city’s iconic style. Explore some of its most renowned department stores, from Selfridges to Liberty and Harrods. Along the way, we’ll uncover inspiring design and retail destinations, crafting an experience highlighting why London stands at the forefront of global innovation and style.
Culture and Architecture: London’s world-renowned landmarks are a feast for the eyes. From the awe-inspiring Tate Modern, housed in a transformed power station, to the architectural wonder of King's Cross St. Pancras and Coal Drops Yard, every corner of this city tells a story. Get ready to immerse yourself in the city’s fascinating blend of rich history and modern creativity.
Gastronomy: Prepare to indulge in a culinary adventure that will excite every sense! From private gourmet dining to the vibrant atmosphere of London’s historic food markets, we’ll treat you to the best of British cuisine. Picture relaxing with new friends over delicious meals, reflecting on the day’s retail explorations in settings that are as unforgettable as the food itself. Each meal will be a new experience, offering fresh tastes, cozy ambiance, and the perfect opportunity to unwind.
Don't miss out on this extraordinary opportunity to dive deep into London’s retail culture, fashion, food, and flair. Space is limited —book your spot now and let’s make memories that will last long after the trip ends!
